Who We Are?


Vivid Produce Inc

We are a citrus grower, packer, and shipper. 

 

At Vivid Produce, we specialize in sourcing, packing, and providing high-quality citrus that meets the highest standards of freshness, flavor, and consistency. Our deep roots in the industry, paired with a commitment to innovation and integrity, allow us to serve growers, retailers, and consumers with unmatched expertise.

Vivid Mission

At Vivid Produce, our mission is to deliver the finest quality citrus fruits from our groves to your table. 

We strive to support our local community, uphold ethical practices, and continuously innovate to meet the evolving needs of our customers. 

We have gone from manual sorting to using cutting edge technology that sorts and grades our fruit to minimize defects and guarantee quality.  We remain competitive by establishing strong relationships with growers such as Golden Farms where we have been packing for 50+ years.

Luis Guzman

Born and raised in Lindsay, California— Luis grew up surrounded by agriculture. While very young, he was picking citrus, olives, and cherries with his family. Those early years instilled a deep appreciation for hard work and perseverance.

Driven by a commitment to self-improvement, Luis went on to earn a Bachelor’s degree in Economics from UC Davis. Through his line of work, he was rerouted back to agriculture.

It was not long before Luis realized that agriculture was not just familiar—it was a vast industry that felt like home. With a passion for feeding families, a deep respect for farm labor, and a vision for better solutions, he founded Vivid Produce Inc. in 2016.

Today, Luis channels his lifelong connection to agriculture into growing a company rooted in relationships, consistency, and quality.

Luis, to the left, celebrates his milestones at Vivid with his twin daughters.

Relationships

Consistency

Quality

We believe strong relationships are the foundation of everything we do—from our growers and partners to our customers and communities. 

Consistency is a promise we stand behind every day. Through rigorous standards and close collaboration with our growers, we deliver reliable quality our customers can trust.

We pair uncompromising quality standards with advanced technology to ensure excellence at every step of the supply chain.